AAA – Membership Profile Database

AAAInformation Concepts developed a Member Profile Database (MPD) for the American Automobile Association (AAA) that represents over 4 million members in 10 states and processes an average of 40,000 transactions daily. The system obtains member sales and service transaction information from each of the AAA business lines and enters the data into a central database on a regular basis. In addition Information Concepts developed software to support sales analysis, membership research, and marketing efforts across business lines.