“When all of the stakeholders come together so quickly, you’ve got magic” – this is what happened a few minutes after the Superdome went dark during the 2013 Super Bowl. Oreo’s Ad agency, working closely with the business, developed an ad and sent it out to twitter, resulting in an instantly successful marketing coup.
As business teams work with the technical groups on Software development efforts, success is based on the same requirement, stakeholder engagement.
The keys to stakeholder engagement are time (short), and attention (captivated). Visualization tools allow stakeholders to see results in hours, not weeks. They stay involved because they can test-drive their designs and changes prior to any code being written.
David Schulman is the principal of Information Concepts’ Visualization Practice. David oversees the implementation of Information Concepts’ unique rapid-prototyping abilities, allowing for the creation of simulation of software that look and act like the real thing, all before a single line of code is written. Prior to joining Information Concepts, David founded CloudOPX, a Google Apps Reseller and Migration company. Mr. Schulman has over 30 years of experience in information technology and holds a Bachelor of Arts degree in Economics and Sociology from Hampshire College.
